What the Ghost Integration Does
The Storylayer Ghost integration connects to your self-hosted or Ghost(Pro) instance via the Ghost Admin API. Unlike social channels where content is short-form, the Ghost integration generates long-form blog posts and newsletter editions from your connected data sources. Storylayer's AI writes complete articles — with an SEO-optimised title, meta description, structured headings, body copy, and a featured image — then publishes them as either a draft or a live post on your Ghost site. If your Ghost site has newsletter functionality enabled, published posts can simultaneously be sent to your email subscribers.
How to Connect Ghost
To connect Ghost, you'll need your Ghost site URL and an Admin API key. Custom Integrations require the Ghost Publisher plan or higher. In Storylayer, go to Settings → Social Accounts and select "Connect Ghost." Enter your Ghost site URL (e.g. https://yourblog.com) and paste your Admin API key, which you can generate in your Ghost admin panel under Settings → Integrations → Custom Integration. Storylayer validates the connection instantly and stores the credentials securely. Once connected, Ghost appears as a "Blog" channel in the Create wizard. You can connect multiple Ghost instances if you manage several publications.
What Content Gets Generated
Ghost posts generated by Storylayer are full-length articles, typically 400–800 words, formatted in Ghost's Mobiledoc or HTML format. The AI creates a compelling headline, a meta description for SEO, structured content with H2/H3 subheadings, and a featured image rendered from your Creatomate template library. Posts can reference multiple data points — for example, a weekly snow report article that covers conditions across ten resorts, or a monthly property market summary aggregating listings data from Google Sheets. You control the tone, length, and structure through your project's AI guidance settings.
Example Use Cases
A ski resort publishes a weekly "Conditions Update" blog post every Monday morning, automatically generated from SnowSure data covering snow depth, recent snowfall, grooming status, and the 7-day weather outlook. A real estate agency generates neighbourhood market reports from Google Sheets data — average prices, days on market, new listings — and emails them to subscribers via Ghost's newsletter feature. A travel company creates destination guides enriched with live weather data and seasonal pricing. An environmental consultancy publishes air quality reports sourced from Open-Meteo, tracking AQI trends across monitored cities.
Storylayer Features That Work with Ghost
Ghost is treated as a first-class publishing channel in Storylayer. The AI content engine switches to long-form mode for Ghost, producing structured articles instead of social captions. Creatomate templates render featured images at 1200×630 — optimised for both the blog header and social sharing previews. The content queue displays a full preview of the article with formatting before you approve publication. Scheduling lets you target specific publication days and times, perfect for establishing a consistent editorial calendar. The approval workflow is particularly valuable for blog content, giving editors the chance to refine AI-generated articles before they go live.